WE HELPED THESE CLIENTS OPTIMIZE THEIR DATA TO FIND NEW BUSINESSES AND IMPROVE THEIR DIGITAL ACTIONS WITH THE UNPRECEDENTED POWER OF OUR ARTIFICIAL INTELLIGENCE PLATFORM, SOPHIA. SEE HOW WE DID IT:
Bebe2go leveraged poder.IO’s next-gen artificial intelligence platform, Sophia, to improve the accessibility of its consumer data for more personalized omnichannel marketing.
Bebe2go sought to optimize its online marketing and improve visibility in the funnel process. Its data wasn’t integrated and CRM was a separate entity from the rest.
poder.IO used Sophia’s module “personas” to store clickstreams and unified first-party data with the CRM to integrate all audience profiles. As a result, bebe2go was able to segment and personalize messages and initiatives to improve the funnel.
Bebe2go’s data was improved and integrated into one dashboard for a 360° view of audiences. Conversions on site increased by 65% as emails and website were personalized for each shopper target and funnel stage, all in real time.
EMPOWERED LEAD GENERATION
With the help of Sophia, our AI platform, Decameron unlocked the power of its first-party audience data to drive a 44% lift in lead generation.
Decameron was relying entirely on costly third-party data that provided few useful insights and did not allow it to consolidate data assets in a single platform with real-time dashboards.
Using Sophia, Decameron started collecting, unifying and segmenting data from all sources. The ability to identify prospects and clients optimized its marketing efforts with regard to cost per lead (CPL) and cost per acquisition per region, channel and device reporting.
Decameron increased its lead generation by 44% in the first three months of using Sophia. Costs per lead were reduced by 33%, and Sophia’s Smart Dashboards allowed Decameron to make real-time business decisions, saving time and money.
REACHING THE IDEAL AUDIENCE
ShoeLovers is a fashion e-marketplace that uses poder.IO’s AI platform, Sophia, to maximize the value of its wide, diverse audience.
ShoeLovers needed to integrate its diverse audience in one place to make the most of its rich data set and offer automation to its client roster.
ShoeLovers used Sophia to consolidate first- and third-party audience data for actionable insights. Sophia helped the company create clusters tailored to each advertiser, providing audience extension via automation.
ShoeLovers’ advertisers were able to reach ideal and specific audiences on publisher websites thanks to the cluster identification and content recommendations provided by Sophia. Within a month of deploying poder.IO’s AI platform, the marketplace had increased its revenue by offering automation.