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La IA halla el momento oportuno para el mensaje personalizado que atrae clientes

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La gran mayoría de las empresas tiene como prioridad aprovechar los datos que recogen y convertirlo en contactos, ventas y oportunidades de negocio. Es un caudal de Big Data que se multiplica en forma exponencial en el mundo digital...
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Cómo aprovechar el Big Data y evitar que aplaste nuestro negocio

Hace un tiempo que la firma de Inbound marketing Hubspot ha confirmado que 70% de las empresas tiene como prioridad aprovechar la data que tienen y convertirla en contactos, ventas y oportunidades de negocio...
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La inteligencia artificial, un eficaz aliada estratégica en la industria de viajes

En la industria de los viajes se proyecta un crecimiento de 755.00 millones de dólares a nivel global para 2019 según la firma de investigación Statista, en gran parte gracias a soluciones de inteligencia artificial que ayudarán a entregar experiencias de usuario más valiosas...
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Crowdsourcing de datos, el motor de la IA

La aparición del aprendizaje automático ha mejorado muchos procesos al interior de las compañías. Son modelos que proporcionan una exactitud de casi un 90% de efectividad con respecto a otros modelos...
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Artificial Intelligence: A Tool for Customer Satisfaction

In the recent years, Artificial Intelligence (AI) has taken the world by storm as big businesses have been investing billions of dollars, and lots of time to upgrade their technologies. Among those innovations is real-time personalization...
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Latinos spend more than americans during easter season

Expenditure during this Easter week in the United States and Latin America is expected to reach $ 25 billion dollars. Retailers and the travel industry need to keep in mind these numbers...
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5 Ways AI boosts your marketing efforts

Artificial Intelligence (AI) is often described as the new industrial revolution. It is a main component of the digital transformation of our world, a phenomenon that extends to all sorts of businesses and organizations, especially marketers...
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What’s a Chatbot, and Should Your Company Have One?

You might have already heard of chatbots, or even used one without knowing it. Even if you haven’t, we are here to tell you everything about this innovative solution that can help your business improve its interactions with customers...
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Five Ways AI Is Starting a Revolution in Marketing and Business

The International Data Corporation (IDC) ranks cognitive computing among one of six innovation accelerators in 2017. Part of the trend toward artificial intelligence (AI)...
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Digital Marketing Trends for 2017

2016 was a year of change and innovation in digital marketing, including video, remarketing and real-time marketing. Even bigger changes are on their way in 2017, with the following trends promising to define how brands and marketers approach consumers...
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A Quick Guide to Programmatic

Programmatic may seem new, but the practice has actually been around for a while. In the last two years it has become more than just a cheap way to reach consumers. According to Zenith’s Programmatic Marketing Forecasts...
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Big Data + AI + Automation = The Perfect Formula

Artificial intelligence is already part of the advertising environment, whether or not most people are aware of it. Automation harnesses the power of AI to discover changes in market behaviors and change their dynamics...
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A Closer Look at Sophia, Our AI Platform

We know you’re curious about Sophia, our artificial intelligence (AI) platform. Sophia learns from every process, and when you put your data in her hands, you and your business will only get smarter...
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poder.IO Launches Sophia, Its New AI Platform, in Latin America

Artificial intelligence is gaining momentum, influencing thinking and plans at the corporate and entrepreneurial levels. poder.IO’s artificial intelligence platform, Sophia, is designed to help make the most of this trend...
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